A guided implementation experience

Unlock the beliefs for success.

See
differentlyChallenge assumptions and blind spots.

Believe
differentlyIncrease agency and personal influence.

Act
differentlyMake a visible change, not just agree with an idea.

The foundation

Change the beliefs that shape how you work.

Beyond Belief is Nir Eyal’s New York Times bestselling book about identifying the assumptions that hold us back, challenging the stories we tell ourselves, and choosing more useful beliefs that help us achieve breakthrough results.

In the Beyond Belief Lab, you’ll take these ideas beyond inspiration and turn them into practical changes you can apply in your decisions, conversations, and everyday work.

The shifts

Shift the belief, change the behavior.

Make transformations like these visible, discussable, and testable.

Responding to demands→Creating opportunities

Seeking approval→Making decisions

Doing more→Creating impact

Avoiding feedback→Seeking feedback

Seeing constraints→Seeing possibilities

Waiting for certainty→Learning through action

Beyond Belief in practice

What the month looks like.

Session 1 · Oct 22

Spot the belief

Choose a real challenge at work and identify the belief or assumption driving the current behavior.

Session 2 · Nov 5

Challenge the assumption

Examine what the belief makes you notice, ignore, expect, or avoid, and where it may be limiting what feels possible.

Session 3 · Nov 19

Choose a more useful belief

Reframe the constraint and decide what you would do differently if you believed another outcome were possible.

Session 4 · Dec 3

Put it to work

Test the new belief in a real decision, conversation, or experiment, then bring back what changed.

Sessions are held at 1:00 PM SGT, with recordings always available.

What members are saying.

“

I’m so grateful that this format exists. Jasmine and Nir lead each session exceptionally, making sure every question is heard and each discussion feels valuable. I genuinely can’t think of a more worthwhile way to spend an hour.

VikasFormer McKinsey Partner

“

I swear this format was made for me. Jasmine and Nir do such an excellent job of facilitating the group. I highly recommend joining.

JennyCivil Engineering Firm Owner

“

The experience reveals how little I had actually put into practice. The discussions, structure, and community truly help me turn useful ideas into meaningful change.

JasonLuxury Real Estate Advisor

What the experience includes

A focused space to put the new beliefs to work.

Four live labs

Implementation with Nir and Jasmine, guided discussion, practical exercises, and a concrete commitment to test before the next session.

Small peer groups

Team members compare assumptions, challenge each other’s thinking, and work through the realities of applying the ideas inside the company.

Your implementation playbook

A place to capture your most actionable insights, tailored to you and your company’s challenges, so useful ideas become concrete next steps.

Join Now

Who you'll implement with.

Nir Eyal is the bestselling author of Hooked, Indistractable, and Beyond Belief. His work turns behavioral science into tools people can use to change how they think and act.

Jasmine Eyal is a researcher and author focused on making complex ideas practical. Together, they guide participants through the reading, the discussion, and the implementation work that happens between sessions.

Transform insight into visible change.

4 implementation labs, live with Nir Eyal & Jasmine Eyal
Small breakout circles to explore and apply the ideas
Your implementation playbook and resources, all in one place
Recording of each session

Secure checkout through Stripe.

Private Cohorts Available

For individuals

Ask your employer to cover your membership.

Many professionals use learning and development budgets for Beyond Belief Lab. We’ve created a note you can personalize and share with your manager.

For organizations

Book a private session.

Bring Beyond Belief Lab to your organization with a company-specific experience built around your priorities, challenges, and goals.

Hi [Manager Name],

I’d like to put Beyond Belief Lab on our professional-development budget. It’s a guided implementation program, based on Nir Eyal’s New York Times bestseller Beyond Belief, that helps people identify the assumptions limiting their decisions and put more useful beliefs into practice at work.

Over four live sessions, the program gives participants a structured way to take one real challenge at work from insight to visible change. It includes:

Four live implementation labs, led by former Stanford lecturer and behavior-change specialist Nir Eyal and Jasmine Eyal
Small breakout groups where participants work through real challenges with other professionals
A personal implementation playbook that turns concepts into specific next steps
A concrete commitment to test between each session
Recordings of every session for anything I’m unable to attend

What appeals to me is that the program is designed around implementation. Instead of reading a business book, taking a few notes, and forgetting most of it a few weeks later, I’d have a structured process for spotting the belief driving a current behavior, challenging it, choosing a more useful one, and testing it in a real decision or conversation.

Here’s how it would pay off for [Company Name]:

Apply evidence-based ideas to current challenges in areas such as decision-making, communication, influence, and behavior change
Bring useful frameworks and practices back to my team
Develop specific professional skills through practice rather than a one-off course or event
Turn professional-development spending into concrete experiments and changes in how I work

I’d point what I learn at [specific priority, project, or skill].

If helpful, I’m also happy to share useful frameworks or takeaways with the team as I go.

Would you be comfortable approving this as a one-time professional-development expense?

Thanks,
[Name]

Questions?

How customized is the program for our company?

The structure and core intellectual property stay consistent, while the prompts, examples, and implementation exercises are grounded in the real situations, strategic priorities, and recurring constraints your teams are already discussing.

Is the cohort exclusive to our company?

It can be. Organizations that reserve a full cohort can create a company-specific experience. When a full cohort is not reserved, participants may join a broader cohort with people from other organizations.

Who is the program for?

Anyone who wants to change how they work, not just what they know. Depending on the organization, that can include executives, managers, high-potential employees, and individual contributors.

What if participants miss a live session?

The program can include session recordings and practical playbooks so participants can catch up and still complete the week’s implementation work. Final delivery details can be adapted to the company’s needs.

What are the Terms of Service?

By enrolling in Beyond Belief Lab (the “Program”), or by enrolling others in it, you agree to these terms. “You” means the person or organization paying for the Program. “Participant” means anyone who attends.

What you’re buying. The Program is a paid, guided reading and implementation program with recurring live online sessions, small-group discussion, and related materials, organized around one book per month. Sessions may be recorded. Unless a written agreement says otherwise, the Program is a subscription, not a one-time purchase.
Who is bound. Individuals enroll for themselves. Organizations that reserve seats or a private cohort enroll on behalf of their Participants, are responsible for payment, and agree to make these terms available to each Participant. Every Participant is bound by clauses 10 through 14 by attending.
Billing and renewal. Individual memberships are billed in advance according to the plan selected and renew automatically at the end of each billing period using the payment method on file at the then-current rate until canceled. Organization cohorts are billed as set out in the relevant order confirmation, proposal, or invoice.
No refunds. All payments are final and non-refundable, including partial billing periods, missed sessions, unused seats, and unused time, except where a refund is required by applicable law.
Cancellation. Individual members may cancel at any time by managing their subscription through Stripe using the link in the payment receipt. Organizations cancel by written notice to us, effective at the end of the current paid term unless the order confirmation says otherwise.
Seats and substitutions. A seat is for one named Participant and may not be shared. Organizations may replace a Participant at the start of a new month by notifying us in writing.
Access and delivery. We will provide reasonable access to live sessions and materials for the duration of the paid term. Live sessions depend on third-party tools and on each Participant’s own equipment and internet connection. Occasional schedule changes, session reschedules, or substitutions may occur.
Customization and cohorts. Where we agree to tailor prompts, examples, or exercises to your organization, the underlying structure, materials, and methods remain ours. Unless you have reserved a private cohort in writing, Participants may be placed in a cohort with people from other organizations.
Guest authors. Some months include a live conversation with the book’s author. Author appearances depend on the author’s availability and may be scheduled, rescheduled, or canceled at any time. We do not promise an author session in any given month, and pricing does not depend on one.
Conduct. This is a small group built on good-faith participation. We may suspend or remove any Participant for harassment, abusive behavior, sharing other Participants’ private information, or disruptive conduct, without refund.
Company information. Participants often discuss real workplace challenges. Share only what you are comfortable having heard by other Participants and, in mixed cohorts, by people from other organizations. We cannot guarantee confidentiality among Participants.
Intellectual property. All Program content, including session recordings, written materials, playbooks, and discussion guides, is owned by us or our licensors and is provided for Participants’ personal, non-commercial use. You receive no ownership rights and no license to redistribute.
Recordings, likeness, and commercial use. Sessions may be recorded. By participating with camera or microphone on, or by contributing in chat or discussion, each Participant consents to being recorded and grants us a perpetual, worldwide, royalty-free, transferable license to use those recordings for Program-related purposes. Recordings of a private cohort are shared only within that cohort and are not used in marketing unless the organization agrees in writing.
Communications and consent. By enrolling, you and each Participant agree to receive transactional emails necessary to run the Program, including session links, schedule updates, receipts, and billing notices. Marketing emails require explicit consent and can be opted out of at any time.
No professional advice. The Program is educational. It does not provide medical, psychological, legal, or financial advice and is not a substitute for care from a licensed professional. You and each Participant are responsible for your own decisions.
Disclaimers and liability. The Program is provided “as is,” without warranties of any kind. To the maximum extent permitted by law, our total liability for any claim arising from the Program is limited to the amount paid in the twelve months before the claim. We are not liable for indirect, incidental, or consequential damages.
Changes to these terms. We may update these terms. Material changes will take effect for billing periods, or organization terms, beginning after we post the update. Continued participation after a change means you accept the revised terms.
Governing law. These terms are governed by the laws of Singapore, without regard to conflict-of-law rules. Any dispute will be resolved in the courts of Singapore.